2024
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Client's Name
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Peace & Mind is an online charity dedicated to promoting mindfulness and improving mental health, draws inspiration from its founder Esther Ghey, the mother of 16-year-old Brianna Ghey, whose personal journey with her daughter's mental health challenges ignited the creation of Peace & Mind, advocating for mindfulness education nationwide, with a focus on youth mental health.
Central to the design is the symbolic beauty of cherry blossoms, reflecting themes of renewal and hope. The website's soft pink colour palette creates a comforting atmosphere, complemented by hand-drawn elements for authenticity and approachability.
The primary objective is to create a welcoming platform serving as a hub for mindfulness resources and mental well-being initiatives. Through engaging content and intuitive navigation, the website fosters community and support for those seeking to improve their mental well-being.
Key features include diverse content formats promoting mindfulness and mental health awareness. Additionally, the website hosts campaigns, prompting people to get involved in the cause and donate to various ongoing campaigns. Users can also find information on fundraising events held by the charity, providing opportunities for individuals to contribute to the cause through participation and support.
Our overall goal for the website was to inspire compassion and hope, providing a supportive space for exploring mindfulness practices and finding assistance on the journey to improved mental well-being.
You can find more information on the charity and how to get involved at: https://peaceandminduk.org/
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Lafayette American
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Corporate Identity - Brand Identity
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United States
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IVAR Studios
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Video - Sustainability & Environment
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Sweden
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CBRE Calibre Creative Group
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Marketing & Promotional - Brochure
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United States
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Stephen Arnold Music (SAM)
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Experiential & Immersive - Live Experiences
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United States