MUSE Gold

2024

Wizehire: Meet Yours

Entrant Company

By Hart

Category

Corporate Identity - Style Guide

Client's Name

Wizehire

Country / Region

United States

We the people put our faith in growing small businesses more than any other institutions in our lives. While this belief and trust in the vital nature of small businesses only grows, the small and growing business community is at a disadvantage when it comes to the resources, tools, and talent essential to their success.

Small and growing businesses deserve better. That’s why Wizehire is leveling the playing field with their award-winning, end-to-end hiring platform—marrying innovative software with the hands-on expert support you need to grow your team with confidence.

From growing up in her mom’s small business to founding her own in the middle of 2020, it really does feel like small business is in Sarah Hartley’s DNA. So when her creative studio, By Hart, was tapped to reimagine Wizehire’s brand identity & positioning, Hartley and team already had a head start on developing a dynamic understanding of their entrepreneurial customer community.

From a logo inspired by the personal flourish of your Wizehire literally signing on to repeatable brand patterns designed to authentically express both diversity of humanity and industry, the new Wizehire brand identity is equal parts inclusive, differentiated, and clever.

By Hart’s bespoke services for Wizehire included:

Brand Identity + Positioning
Logo Design
Video Storytelling
Art + Illustration
Product Design (UX/UI)
CX
Social Content + Advertising
Interviews
Writing + Editing
Messaging & Communications
Event Signage + Display
Qualitative Research
& more!

Credits

Executive Creative Director
Sarah Hartley
Brand Art Director + Logo Designer
Kristin Ingram
Brand Designer
Nichelle Tesone
Visual Designer + Illustrator, Wizehire
Leisha Scallan
Product Design Director
Mindy Johnson
Product Designer, Wizehire
Carolina Baruzzi
Project Director + Producer
Diana Fridman
Scriptwriter
Stephanie Ariniello
Positioning & Copy, Wizehire
Joseph Gavica
Motion Graphics Artist + Video Editor
Adam Ball (Atomic Motion)
Motion Graphics Artist + Video Editor
Zhenyu Lin
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