2024
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Client's Name
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Upband is an innovative app that encourages users to engage in physical activity through music using motion-tracking technology. This app allows users to generate music by simply moving their arms and hands, making it ideal for individuals seeking a fun, joyful approach to exercise. Upband turns every movement into a musical note, making exercise an enjoyable and creative experience.
Upband’s ability to convert exercise into a social and collaborative event allows users to connect with others nearby, forming impromptu bands where everyone's movements together shape a collective musical performance. This feature not only democratizes the music-making process, making it accessible and enjoyable for all, but also fosters a sense of community and shared fun. It is built to motivate people to move more by merging the joy of music with physical activity. The app’s user-friendly interface ensures that individuals of all ages can easily participate, making it an excellent choice for anyone looking to enhance their fitness with a musical flair. Each use of Upband promises a unique experience where every motion contributes to a musical creation, inviting users to explore various sounds and rhythms, creating a vibrant and dynamic approach to staying active.
Credits
Entrant Company
REUP ART DISIGN
Category
Corporate Identity - Brand Identity
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Entrant Company
Supernal World Creations
Category
Mobile App - Health & Wellness
Country / Region
United States
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Clare Dimond - REAL YOU
Category
Publication - Book
Country / Region
United Kingdom
Entrant Company
The Hatcher Group
Category
Experiential & Immersive - Community
Country / Region
United States