2024
Entrant Company
Category
Client's Name
Country / Region
Upband is an innovative app that encourages users to engage in physical activity through music using motion-tracking technology. This app allows users to generate music by simply moving their arms and hands, making it ideal for individuals seeking a fun, joyful approach to exercise. Upband turns every movement into a musical note, making exercise an enjoyable and creative experience.
Upband’s ability to convert exercise into a social and collaborative event allows users to connect with others nearby, forming impromptu bands where everyone's movements together shape a collective musical performance. This feature not only democratizes the music-making process, making it accessible and enjoyable for all, but also fosters a sense of community and shared fun. It is built to motivate people to move more by merging the joy of music with physical activity. The app’s user-friendly interface ensures that individuals of all ages can easily participate, making it an excellent choice for anyone looking to enhance their fitness with a musical flair. Each use of Upband promises a unique experience where every motion contributes to a musical creation, inviting users to explore various sounds and rhythms, creating a vibrant and dynamic approach to staying active.
Credits
Entrant Company
Dmitrii Lagunov (Yep!)
Category
Website - Energy
Country / Region
Georgia
Entrant Company
Mountain View Group, Ltd.
Category
Video - Event
Country / Region
United States
Entrant Company
BRASH
Category
Corporate Identity - Logos
Country / Region
Netherlands
Entrant Company
DeVito/Verdi
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States