MUSE Gold

2024

高雄觀光圈山―海流動

Entrant Company

Jhanmoujia

Category

Video - Tourism

Client's Name

Maolin National Scenic Area Headquarters, Tourism Administration, M.O.T.C.,Taiwan

Country / Region

Taiwan

Kaohsiung, Taiwan's largest port city, was once a booming metropolis known for its diverse ethnic groups and unique landscape, featuring both mountains and the sea. The city's evolution from old to new offers a rich tapestry of history and cultural integration, stretching across urban and mountainous areas. Kaohsiung is a city where mountains, urban areas, and the sea seamlessly connect, transcending cultural, racial, historical, and geographical boundaries. This dynamic interplay between the mountains and the sea is what defines Kaohsiung. We've invited international influencers who have lived in Taiwan for many years and fallen deeply in love with Kaohsiung to participate in filming, exploring the city together.

The exploration is divided into themes: "Mountain Wanderings," which focuses on the mountain line and indigenous culture; "Harbor Scenery," showcasing the past and present splendor of the port city; and "Urban Flavors," highlighting the human touch, delicious food, and a century-old soy sauce brewing tradition in the old town of Zuoying and the new city. This creates a flowing image of Kaohsiung as a place where mountains and seas come together.

Credits

General Manager
WANG TZU-CHIAO
Kaohsiung Tourism Union Specialist
CHEN YEN TING
More Gold Winners
Experiential & Immersive
2024
MUSE Advertising Awards - AT&T Fan Zone
AT&T Mexico

Entrant Company

The MRN Agency

Category

Experiential & Immersive - Brand Engagement Event

Country / Region

United States

Typography
2024
MUSE Advertising Awards - ForTea · Peony Pavilion Flower Tea Packaging
Hangzhou Huapei Culture Co., Ltd.

Entrant Company

Yensu Cultural Creativity (Beijing) Inc.

Category

Typography - Packaging / Product

Country / Region

China

Audio
2024
MUSE Advertising Awards - Pro Tips From Q-Tips
Unilever – Q-Tips

Entrant Company

Studio Resonate - SiriusXM Media

Category

Audio - Commercial (Campaign) (NEW)

Country / Region

United States

Branded Content
2024
MUSE Advertising Awards - More Than Just Hair

Entrant Company

NBCUniversal

Category

Branded Content - Diversity / Equity / Inclusion

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy