MUSE Gold

2024

高雄觀光圈山―海流動

Entrant Company

Jhanmoujia

Category

Video - Tourism

Client's Name

Maolin National Scenic Area Headquarters, Tourism Administration, M.O.T.C.,Taiwan

Country / Region

Taiwan

Kaohsiung, Taiwan's largest port city, was once a booming metropolis known for its diverse ethnic groups and unique landscape, featuring both mountains and the sea. The city's evolution from old to new offers a rich tapestry of history and cultural integration, stretching across urban and mountainous areas. Kaohsiung is a city where mountains, urban areas, and the sea seamlessly connect, transcending cultural, racial, historical, and geographical boundaries. This dynamic interplay between the mountains and the sea is what defines Kaohsiung. We've invited international influencers who have lived in Taiwan for many years and fallen deeply in love with Kaohsiung to participate in filming, exploring the city together.

The exploration is divided into themes: "Mountain Wanderings," which focuses on the mountain line and indigenous culture; "Harbor Scenery," showcasing the past and present splendor of the port city; and "Urban Flavors," highlighting the human touch, delicious food, and a century-old soy sauce brewing tradition in the old town of Zuoying and the new city. This creates a flowing image of Kaohsiung as a place where mountains and seas come together.

Credits

General Manager
WANG TZU-CHIAO
Kaohsiung Tourism Union Specialist
CHEN YEN TING
More Gold Winners
Video
2024
2024 MUSE Creative Awards Winner - The Sound of Violence: Anti-Child Abuse Video
Save the Children Hong Kong

Entrant Company

Save the Children Hong Kong

Category

Video - Nonprofit

Country / Region

Hong Kong SAR

Event
2024
2024 MUSE Creative Awards Winner - Inaugural “FFA Live! Inside Convention Show”

Entrant Company

Pence Media Group

Category

Event - Live Show

Country / Region

United States

Best Agency
2024
2024 MUSE Creative Awards Winner - Barefoot Bandwagon Box
Barefoot Wine

Entrant Company

Praytell Agency

Category

Best Agency Awards - Best PR Campaign

Country / Region

United States

Social Media
2024
2024 MUSE Creative Awards Winner - Own Tomorrow
Payoneer

Entrant Company

Gravity Global

Category

Social Media - Product / Service Branding

Country / Region

United Kingdom