2024
Entrant Company
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Inspired by the profound love story of Huang Taiji and Hailanzhu, this legendary experience inspired our design. Through the interlocking silhouettes of the goblets, we have captured a symbol of celebration and luxury, as uniquely depicted by the two main characters in the play. The woven grapevine love heart in the centre directly depicts the romance and natural beauty of Hiram Pearl and the deeply intertwined emotions between them.
Our packaging design is not only about the appearance of the product, but also a poetic expression that incorporates the deep love story of Huang Taiji and Hailanzhu. The silhouette is intertwined with the outline of the goblet, with a grapevine weaving a heart in the centre, presenting an emotional and contextual design. It is both a tribute to the legendary love and an invitation to consumers to share the romance and deliciousness.
Credits
Entrant Company
The Molo Group
Category
Branded Content - Case Study
Country / Region
United States
Entrant Company
Boyang Hu, Beijia Zhang, Boyang Hu Art Trade Center
Category
Branded Content - Fashion & Beauty
Country / Region
China
Entrant Company
Mingxin Cheng
Category
Video - Motion Graphics
Country / Region
China
Entrant Company
Far East Fame Line DDB
Category
Event - Virtual Event
Country / Region
Thailand