2024
Entrant
Category
Client's Name
Country / Region
Inspired by the profound love story of Huang Taiji and Hailanzhu, this legendary experience inspired our design. Through the interlocking silhouettes of the goblets, we have captured a symbol of celebration and luxury, as uniquely depicted by the two main characters in the play. The woven grapevine love heart in the centre directly depicts the romance and natural beauty of Hiram Pearl and the deeply intertwined emotions between them.
Our packaging design is not only about the appearance of the product, but also a poetic expression that incorporates the deep love story of Huang Taiji and Hailanzhu. The silhouette is intertwined with the outline of the goblet, with a grapevine weaving a heart in the centre, presenting an emotional and contextual design. It is both a tribute to the legendary love and an invitation to consumers to share the romance and deliciousness.
Credits
Entrant
Weining Yan, Linpei Zhang, Yizheng Wang, Jingyi Xiao
Category
Student Submission - Student Conceptual Design
Country / Region
China
Entrant
bai fengkun
Category
Publication - Book
Country / Region
China
Entrant
Product / Interactive Designer
Category
Experiential & Immersive - Public Art Installation (NEW)
Country / Region
United States
Entrant
Sijia Li and Augustina (Ao) Liu
Category
Mobile App - Travel
Country / Region
United States