2024
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Inspired by the profound love story of Huang Taiji and Hailanzhu, this legendary experience inspired our design. Through the interlocking silhouettes of the goblets, we have captured a symbol of celebration and luxury, as uniquely depicted by the two main characters in the play. The woven grapevine love heart in the centre directly depicts the romance and natural beauty of Hiram Pearl and the deeply intertwined emotions between them.
Our packaging design is not only about the appearance of the product, but also a poetic expression that incorporates the deep love story of Huang Taiji and Hailanzhu. The silhouette is intertwined with the outline of the goblet, with a grapevine weaving a heart in the centre, presenting an emotional and contextual design. It is both a tribute to the legendary love and an invitation to consumers to share the romance and deliciousness.
Credits
Entrant Company
Hangzhou NetEase Yanxuan Trading Co., Ltd
Category
Branded Content - Fashion & Beauty
Country / Region
China
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Guangzhou Shiny Reading Education Technology Co., Ltd.
Category
Website - Training / Knowledge-Base
Country / Region
China
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Cynda Media Lab
Category
Corporate Identity - Logos
Country / Region
United States
Entrant Company
Hangzhou Yujian Culture Art Co., Ltd.
Category
Typography - Poster
Country / Region
China