MUSE Silver

2024

LendingTree Spring App

Entrant Company

LendingTree

Category

Website - Financial Services

Client's Name

LendingTree

Country / Region

United States

We started with a seed: To help our customers win financially.

From there, we dug into extensive customer research and uncovered an unsettling truth: our app wasn’t doing enough to meet the needs of our customers (fortunately, our competitors weren’t either). We needed a way to help our customers do more than just find loans — we wanted to help them improve their entire financial lives, one step at a time.

So, rooted firmly in the needs of our customers, LendingTree Spring was born.

Every day, members can log into Spring to discover new ideas for saving money, improving their credit and building positive habits for lasting change.

Every behavior change, point grown, and cent saved is tied together by an animated "living line" — circling numbers, highlighting key words and acting like a trusted advisor, armed with empathy, knowledge and the familiar, comforting visuals of pen and paper.
Like our customers, LendingTree Spring is ever evolving. What works today might not work tomorrow. But that’s what makes Spring so exciting — it’s all about embracing obstacles and building momentum. Because where there’s momentum, there’s growth.
And where’s there’s growth, there’s a whole new world of possibility.

Let’s grow there together.

Credits

Head of Creative and Design, VP
John Iafrate
Senior Director, Product Design
Drew Bissell
Head of Content Design, Director
Emily Gunn
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