2024
Entrant Company
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Client's Name
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We started with a seed: To help our customers win financially.
From there, we dug into extensive customer research and uncovered an unsettling truth: our app wasn’t doing enough to meet the needs of our customers (fortunately, our competitors weren’t either). We needed a way to help our customers do more than just find loans — we wanted to help them improve their entire financial lives, one step at a time.
So, rooted firmly in the needs of our customers, LendingTree Spring was born.
Every day, members can log into Spring to discover new ideas for saving money, improving their credit and building positive habits for lasting change.
Every behavior change, point grown, and cent saved is tied together by an animated "living line" — circling numbers, highlighting key words and acting like a trusted advisor, armed with empathy, knowledge and the familiar, comforting visuals of pen and paper.
Like our customers, LendingTree Spring is ever evolving. What works today might not work tomorrow. But that’s what makes Spring so exciting — it’s all about embracing obstacles and building momentum. Because where there’s momentum, there’s growth.
And where’s there’s growth, there’s a whole new world of possibility.
Let’s grow there together.
Credits
Entrant Company
Deloitte Digital
Category
Publication - Publication / Other___
Country / Region
United States
Entrant Company
PACO Collective
Category
Video - TV Ad
Country / Region
United States
Entrant Company
Bao Hu
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
United States
Entrant Company
Deloitte Digital
Category
Branded Content - B2B
Country / Region
United States