MUSE Silver

2024

LendingTree Spring App

Entrant

LendingTree

Category

Website - Web App

Client's Name

LendingTree

Country / Region

United States

We started with a seed: To help our customers win financially.

From there, we dug into extensive customer research and uncovered an unsettling truth: our app wasn’t doing enough to meet the needs of our customers (fortunately, our competitors weren’t either). We needed a way to help our customers do more than just find loans — we wanted to help them improve their entire financial lives, one step at a time.

So, rooted firmly in the needs of our customers, LendingTree Spring was born.

Every day, members can log into Spring to discover new ideas for saving money, improving their credit and building positive habits for lasting change.

Every behavior change, point grown, and cent saved is tied together by an animated "living line" — circling numbers, highlighting key words and acting like a trusted advisor, armed with empathy, knowledge and the familiar, comforting visuals of pen and paper.
Like our customers, LendingTree Spring is ever evolving. What works today might not work tomorrow. But that’s what makes Spring so exciting — it’s all about embracing obstacles and building momentum. Because where there’s momentum, there’s growth.
And where’s there’s growth, there’s a whole new world of possibility.

Let’s grow there together.

Credits

Head of Creative and Design, VP
John Iafrate
Senior Director, Product Design
Drew Bissell
Head of Content Design, Director
Emily Gunn
More Silver Winners
Publication
2024
2024 MUSE Creative Awards Winner - REVUE Redesign
Éditions Revue S.A.

Entrant

ampersand.studio

Category

Publication - Magazine

Country / Region

Luxembourg

Event
2024
2024 MUSE Creative Awards Winner - National Day of Abha 2023

Entrant

Kvant Show Production

Category

Event - Celebration Event

Country / Region

Slovakia

Publication
2024
2024 MUSE Creative Awards Winner - Substance + Luxury
Sub-Zero Group

Entrant

History Factory

Category

Publication - Book

Country / Region

United States

Marketing & Promotional
2024
2024 MUSE Creative Awards Winner - Accent on Adventure Application Sample

Entrant

Trekk

Category

Marketing & Promotional - Media Kit / Sales Kit / Folder

Country / Region

United States