MUSE Silver

2024

American Heart Association: National Hypertension Control

Entrant

DEFINITION 6, now rebranded as Bridgenext

Category

Website - Health

Client's Name

American Heart Association

Country / Region

United States

The American Heart Association's National Hypertension Control Initiative is a community-driven effort targeting high blood pressure reduction in under-resourced neighborhoods. The website is meticulously crafted, offering users a dynamic experience with online learning, webinars, technical assistance, and problem-solving tools.

Incorporating Neumorphism design, the website's rounded corners provide a gentle touch, complemented by four distinct colors for user categories: health clinics, community organizations, health workers, and patients. This color-coded system aids user navigation, ensuring a seamless experience.

Strategically, gated content guides users through their journey, providing relevant downloads for their stage, enhancing the overall experience. The goal is a comprehensive platform, educating and addressing unique needs, fostering collaboration for effective hypertension control in communities.

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