2024
Entrant Company
Category
Client's Name
Country / Region
We started with a seed: To help our customers win financially.
From there, we dug into extensive customer research and uncovered an unsettling truth: our app wasn’t doing enough to meet the needs of our customers (fortunately, our competitors weren’t either). We needed a way to help our customers do more than just find loans — we wanted to help them improve their entire financial lives, one step at a time.
So, rooted firmly in the needs of our customers, LendingTree Spring was born.
Every day, members can log into Spring to discover new ideas for saving money, improving their credit and building positive habits for lasting change.
Every behavior change, point grown, and cent saved is tied together by an animated "living line" — circling numbers, highlighting key words and acting like a trusted advisor, armed with empathy, knowledge and the familiar, comforting visuals of pen and paper.
Like our customers, LendingTree Spring is ever evolving. What works today might not work tomorrow. But that’s what makes Spring so exciting — it’s all about embracing obstacles and building momentum. Because where there’s momentum, there’s growth.
And where’s there’s growth, there’s a whole new world of possibility.
Let’s grow there together.
Credits
Entrant Company
Zhiwen Qian, Wenbo Guo, Yingyi Shu, Hanyang Yan, Fenghua Shao, Tianmeng Liu, Yao Li, Jingyi Zhu, Qian Qiu, Yiwei Wang, Renping Wang
Category
Mobile App - Finance
Country / Region
China
Entrant Company
By Hart
Category
Corporate Identity - Logos
Country / Region
United States
Entrant Company
Lounge Group
Category
Strategic Program - Comm / Marketing Campaign
Country / Region
Hungary
Entrant Company
THE EXHIBIT COMPANY
Category
Advertising - Trade Show / Exhibit
Country / Region
United States