Call it by its Name

The Saudi Local Content and General Procurement Authority has launched an innovative marketing campaign titled "Call it by its Name." This campaign seeks to address a prevalent local insight: Saudis often refer to their achievements, places, items, and talents using non-Saudi or foreign names, inadvertently overshadowing their rich cultural essence.

"Call it by its Name" aims to raise awareness about this issue and encourage Saudis to embrace and celebrate their local names. The campaign is built around the central message that true value and recognition come from acknowledging and using authentic Saudi names that reflect the country's identity.

The campaign employs a targeted approach through a powerful series of videos on social media platforms. These videos feature everyday scenarios where Saudi achievements and landmarks are referred to with foreign names, followed by a poignant reminder to "Call it by its Name." The videos emphasize the importance of using local names to preserve cultural integrity and foster national pride.

To further engage the public, the campaign includes interactive elements such as social media challenges and contests. One such challenge invites Saudis to share stories and pictures of local achievements, places, or items that are often misnamed, encouraging participants to explain the significance of the correct Saudi names and the impact of using them.
Additionally, the campaign partners with local influencers, celebrities, and community leaders who share their personal experiences and insights about the importance of using local names.

These endorsements help amplify the campaign's message and inspire a broader audience to join the movement.

Educational workshops and seminars are also organized in schools and universities to instill a sense of pride and awareness among the younger generation. These sessions highlight the historical and cultural significance of local names and encourage students to take an active role in preserving their identity.

By encouraging the use of authentic Saudi names, the campaign aims to celebrate and preserve the country's rich identity for future generations.