ZOWIE GEAR U2 Wireless Mouse For Esports

ZOWIE GEAR is dedicated to developing professional esports equipment to enhance players' performance on the field. Our gaming mice have always been designed to cater to different hand shapes, providing both symmetrical and asymmetrical grip experiences. The wireless esports mouse U2, set to launch in 2024, introduces sports science technology for the first time. After 11 iterations, it emphasizes ultimate comfort and stability in hand feel, helping FPS players achieve more precise and sustained performance, and ensuring consistent winning rates.

The concept for the U2 launch event, "One Tap," is inspired by the one-shot kill in the FPS game CS:GO, representing players' ultimate skills and training outcomes. For players, the mouse is like a real gun; the perspective when clicking the left mouse button evokes the familiar feeling of pulling a trigger. Thus, we chose "Pull the trigger, it’s time to end the game!" as the slogan, encapsulating the design philosophy of the U2 gaming mouse, representing the relentless pursuit of perfect hand feel through sports science.

"Seeing is believing." This is the highest praise from our guests who attended the event and shared their experiences on their blogs. During this product launch, we unveiled the ZOWIE GEAR Sports Science Laboratory for the first time, inviting professional players, KOLs, and partners from gaming companies to visit. We showcased how sports science helps players maintain consistent winning rates, further solidifying ZOWIE GEAR’s leading position in professional esports equipment.

The laboratory space is divided into two functional areas. 1. Testing Area: Equipped with professional infrared devices to capture the hand movements of test participants during gameplay, providing data for researchers to develop new products. 2. Exhibition Area: Displaying the development history of ZOWIE GEAR products and their appearances and collaborations on international stages. This immersive space allows teams, players, and partners to visit, promoting the brand and marketing its products effectively. Since its launch in January 2024, the U2 has sold over 12,000 units in China, priced at $150 each.