MUSE Gold

2024

LG Presents: The Rivalries (Season 2)

Entrant Company

Shoot To Kill NYC

Category

Branded Content - Sports

Client's Name

LG

Country / Region

United States

‘The Rivalries’ is an original docu-series that highlights the lesser-known but no less intense rivalry stories within NCAA sports. Each episode focuses on different collegiate athletics stories from all across the country, giving a brief history and background of the rivalry, and connecting it to the modern-day athletes, coaches, fans, alumni, and the extended community who keep the rivalry traditions alive.

This selection is the 2nd season of the show. 6 original episodes from the 2023 NCAA sports calendar.

In a way, it's primal, like a passionate dislike for a little brother, or an annoying neighbor. Rivalries in college sports are particularly heated, a usual end-of-season matchup with annual high stakes everyone looks forward to. Sometimes, they offer your team a chance to beat the nearby bully. Other times, it’s equally satisfying to know the team you're rooting for may have just spoiled an adversary's season — quenching the thirst of those who hate. Each rivalry story offers a complete look into the biggest sports rivalry stories in the NCAA.

Credits

Executive Producer, Shoot To Kill NYC
Kellen Dengler
Vice President of Corporate Marketing, LG
Chulho Huh
Executive Producer, LG
Jeannie Lee
Executive Producer, LG
Lee Martin
Executive Producer, HS Ad
Scott Zaretsky
Senior Project Manager, LG
Jon Fruman
Director of Studio Operations, HS Ad
Joe Nebres
Line Producer, HS Ad
Elizabeth Shilling
Executive Producer, Shoot To Kill NYC
Shane Bissett
Producer, Shoot To Kill NYC
Matthew Klein
Producer, Shoot To Kill NYC
Matthew Grater
Editor, Shoot To Kill NYC
Chris Myers
Editor, Shoot To Kill NYC
Dan Altuz
Colorist, Shoot To Kill NYC
Patrick Badescu
Mixing & Mastering, Sandblast Productions
Paul Gleeson
Cinematographer, Shoot To Kill NYC
Eric Durkin
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