MUSE Gold

2024

IP Shengsheng of the S Hotel

Entrant Company

SPACE DESIGN HOTEL

Category

Corporate Identity - Brand Identity

Client's Name

Country / Region

China

The original IP Shengsheng from the Space Design Hotel draws inspiration from Sun Wukong, a character in The Journey to the West - one of the masterpieces in ancient Chinese literature - and incorporates the trident element of the Chinese name Ji Sheng of the designer J.S, creating a patron saint that is full of a fighting and unyielding spirit and carries the wise, brave, and freedom-seeking spirit of the designer J.S.

The IP Shengsheng is omnipresent throughout the hotel. It integrates with the hotel, serving as a patron saint. Wherever it appears, there is a spectacular, internet-famous site, which reveals its unparalleled uniqueness.

Borrowing from 72 methods of transformation from Sun Wukong, the IP Shengsheng images of ten suites are variable according to the styles and entertainment functions of the suites. The Shengsheng image of each suite is presented in a clay micro model so that customers can learn about the suite's style and functions at a glance outside the door. This innovative design concept brings customers an unprecedented living experience.

Eleven Shengsheng images, made into figurines of varying shapes, are placed on the public basement floor, allowing visitors to feast on different scenarios from different angles. This clever design shows the designer's ingenuity and infuses surprise and creativity into every corner, immersing visitors in a visual feast.

In addition, the designer has meticulously crafted the parking lot on the second basement floor by ingeniously combining doodling and the IP Shengsheng, which adds an artistic touch to the parking lot and reflects his extraordinary creativity and his ultimate attention to detail.

Credits

Zhou Jisheng
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