MUSE Silver

2024

Colorverse: Merging Digital and Physical Worlds for Tourism

Entrant Company

Colorverse

Category

Experiential & Immersive - Metaverse

Client's Name

Tourism Malaysia

Country / Region

Malaysia

Colorverse is at the forefront of marketing solutions, seamlessly bridging the gap between Web2 and Web3 by revolutionizing the digital landscape. We deliver comprehensive, cutting-edge blockchain technology that empowers both brands and users to thrive in the next-generation internet paradigm.

In collaboration with Tourism Malaysia and WebTV Asia, we have crafted an immersive travel program that explores the vibrant states of Malaysia. After watching the show, audiences are invited to hop into the Metaverse for a deeper understanding of Malaysia's iconic sculptures and rich history. Colorverse has meticulously built 12 iconic sculptures within the Metaverse, creating an interactive and educational experience.

Moreover, the Metaverse includes mini-games that allow audiences to play and win physical entry tickets to places featured in the show, such as coffee farms and durian plantations. This unique integration of virtual and physical experiences enhances user engagement and promotes tourism.

To further increase awareness and understanding of the Metaverse, Colorverse participated in LevelUP, organized by Malaysia Digital
Economy Corporation. We created a companion VR experience that allowed participants to explore the Metaverse in virtual reality. Upon completing a treasure hunt game within the VR experience, participants could win physical gifts sponsored by various brands. This initiative provided brands with an opportunity to engage in Web3 marketing and experience firsthand how the Metaverse can seamlessly integrate with the physical world.

The Metaverse is built on Spatial, a platform known for its Web2 user-friendly interface. Users can easily access it via mobile, tablets, and desktop, and can simply connect their social accounts to log in. Unlike other Metaverse platforms that require a crypto wallet and high-performance desktop, Spatial offers a more inclusive and accessible experience. This thoughtful consideration ensures that more users can participate and engage without technical barriers.

At Colorverse, we believe in the Metaverse's power to connect people online and in the physical world. By creating engaging, cross-reality experiences, we bridge the digital and physical realms, offering unique opportunities for connection and interaction. Colorverse continues to push the boundaries of digital marketing, creating innovative experiences that connect and inspire audiences globally.

Credits

Colorverse
Joan Ng
Colorverse
Sharon Tse
Colorverse
Jaycee Eng
Colorverse
Henry Chong
Colorverse
Ling Sin
Colorverse
Thian Hooi
Colorverse
Ivan Tan
Tourism Malaysia
Azlina Othman
Tourism Malaysia
Norakmal Mohd Noor
WebTV Asia
Thomas Kok
WebTV Asia
Kah Ying
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