MUSE Silver

2024

Golf Future Rebrand

Entrant Company

Erickson Group Inc

Category

Strategic Program - Branding Refresh

Client's Name

Golf Future

Country / Region

Canada

Golf Future was acquired by a new local ownership group in July 2023 who set in motion extensive re-brand plans beginning with leasehold improvements starting in November 2024 with a view to enhancing the functionality, aesthetics and overall customer experience. The foundation of which was the new logo and brand.

A cornerstone component of the new and reimagined version of Golf Future was the decision to bring the facility firmly into the 21st Century with the full-scale installation of Toptracer Range technology in the facility’s newly renovated Sky Suites and Classic Range which allows players of all ages and skillsets to enhance their game and amp up their enjoyment level.

The re-brand was instrumental in showcasing the “energy” of the newly renovated facility and the infusion of technology via the yellow lightning bolt. This logo treatment and color palette is the foundation for every building and amenity on the Golf Future property.

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