MUSE Gold

2024

Posters of Traditional Chinese Festivals

Entrant Company

yuwell

Category

Marketing & Promotional - Poster (Series)

Client's Name

Country / Region

China

Yuwell Medical, featuring a deep cultural heritage and an innovative spirit, created a series of posters for traditional Chinese festivals, aiming to convey the essence of traditional Chinese culture in the form of visual arts.
Lantern Festival Poster: With the lantern as the visual focus, we've used a unique perspective to create a three-dimensional and vibrant visual effect, immersing the audience in this cheerful festival.
Double Ninth Festival Poster: Inspired by traditional Chinese ink and wash painting, this poster depicts a scene of rolling mountains, showing the beauty of nature and demonstrating enterprising aspiration.
Teacher's Day Poster: This poster incorporates On Teaching by Han Yu and The Analects of Confucius in the form of scrolls, showing teachers' lofty quality and our respect for education.
Qixi Festival Poster: Based on the legend of the Weaver Girl and the Cowherd, this poster cleverly combines the Magpie and fish elements to capture the eternal charm of this romantic tale.
National Day Poster: Taking the Great Wall as its background, this poster features a revolutionary theme to deliver China's cultural inclusivity and pay tribute to the 74th anniversary of the foundation of our motherland.
Dragon Boat Festival Poster: We've drawn inspiration from A Panorama of Rivers and Mountains by Wang Ximeng and skillfully integrated rice dumplings with lucid waters and lush mountains based on the design principle of isomorphic images to showcase the tradition and attachment to home behind this festival.
These posters are unique in creativity and originality, leaving a deep impression on the audience with their innovative design concept and high-quality visual presentation.

Credits

Xu Chunshuang
Hu Jiabin
More Gold Winners
Branded Content
2024
MUSE Advertising Awards - ALIM·ADIL

Entrant Company

DESIGN BY SALT

Category

Branded Content - Branded Content / Other___

Country / Region

China

Typography
2024
MUSE Advertising Awards - 2023 Orange Beneficence Conference
Fu-Jen Catholic University

Entrant Company

hufax arts

Category

Typography - Poster

Country / Region

Taiwan

Corporate Identity
2024
MUSE Advertising Awards - Fuller & French
DLR Group

Entrant Company

DLR Group

Category

Corporate Identity - Brand Identity

Country / Region

United States

Branded Content
2024
MUSE Advertising Awards - Wonder Bread Hawaiian BUNgalow Game Campaign

Entrant Company

PPK

Category

Branded Content - Game / Application

Country / Region

United States