2024

AARP Office of Volunteer Tradeshow Booth Backdrop

Entrant Company

AARP Brand Creative Services

Category

Advertising - Trade Show / Exhibit

Client's Name

AARP Talent Acquisition

Country / Region

United States

This modular backdrop was created for our office of volunteer department. They needed a lightweight portable backdrop they could easily set up with just two people to travel to different tradeshows and community events to help recruit volunteers for AARP. They needed a backdrop that could easily be configured to different space allocations and that could depict a wide range of diverse audiences that would change from event to event. This modular backdrop provided a way to create a core consistent volunteer message while providing the flexibility of adding diverse imagery and allowing for space restraints.