2024

Miaoli Slow Fish Festival—Creative Marketing Event

Entrant

Zian Marketing Integration Co.,LTD./City Planning&Design Consultant Co./Tzai-Di Leisure Management Consultant Ltd.

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

Culture and Tourism Bureau, Miaoli County

Country / Region

Taiwan

A Long-term Local Initiative - Miaoli Slow Fish Festival
Since 2019, the Miaoli Slow Fish Festival has been held annually, with each session lasting a year.
By bringing together stakeholders from industries, government, academia, and local residents, the festival conducts assessments, undertakes creative projects, and holds various activities, all aimed at discovering and nurturing local talent while jointly promoting tourism topics.

With a core focus on sustainable coastal development in Miaoli, the festival integrates local industry resources, promotes related activities, stimulates the local economy, and raises brand visibility.

Key initiatives include "Marine Education," "Traditional Crafts," "Tourism," "Industry Alliances," and "Sustainable Environment." The focus is on bolstering the brand, extending discussions, increasing the visibility of Miaoli Slow Fish, and fostering the prosperity of local industries.