MUSE Silver

2024

VR for Home Hardware

Entrant Company

Aareas Interactive Inc.

Category

Experiential & Immersive - Experiential & Immersive / Other___

Client's Name

Home Hardware

Country / Region

Canada

At Aareas Interactive, we push technological boundaries to create transformative experiences. Our collaboration with Home Hardware revolutionizes customer engagement in home design and customization through virtual reality (VR) and innovative solutions.
Our Virtual Design Center (VDC) integrates advanced VR technology, allowing customers to step into a virtual version of their dream home and experience every selection before it’s built. The VDC blends high-quality visuals with intuitive functionality, enabling Home Hardware customers to visualize every aspect of their future homes with unparalleled realism and detail.
Using Netflix-like streaming technology, our VDC offers seamless, high-quality 3D visualizations accessible from any device with an internet connection, eliminating the need for expensive hardware and long download times.
A key innovation is the Flex Plan, providing unparalleled flexibility and mass personalization. Users can experiment in real-time with various structural and design options, materials, and furniture selections. This streamlines decision-making, shortens the sales cycle, and ensures the final selections align perfectly with their vision. Customers can also see the direct mortgage impact of their choices, making informed decisions with confidence.
The VR integration in the VDC and Flex Plan elevates the customer journey, allowing prospective buyers to virtually walk through their future homes, reducing uncertainty and fostering confidence. During the 2024 Spring Cottage Life Show, Home Hardware closed four deals on-site with buyers who were on the fence about purchasing, thanks to the VR experience.
Our partnership with Home Hardware is redefining home design and customization, demonstrating how technology can create engaging, customer-centric experiences. By embracing VR and innovative design tools, we help Home Hardware offer an immersive platform that gives their customers peace of mind and excitement for their future homes. At Aareas Interactive, we lead the way in delivering future-forward, customer-centric experiences that redefine home design possibilities.

Credits

Aareas Interactive
Home Hardware
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