MUSE Silver

2024

Monochromatic Majesty:The Allure of Black and White Vessels

Entrant

Art Cloud Cultural Industry Co., Ltd.

Category

Publication - Publication / Other___

Client's Name

New Taipei City Yingge Ceramics Museum

Country / Region

Taiwan

This publishing plan includes exhibition books, posters, and foldout DMs. This exhibition is a special exhibition of the New Taipei City Yingge Ceramics Museum. It displays 142 ceramic vessels from ancient times to the present, and selects black and white ceramics to explore their role in changes in different time and space.

The publishing plan we are responsible for must convey the spirit and curatorial concept of the exhibition. Therefore, our overall design runs through the following three concepts: transparency through time and space, the relativity of black and white, and the rich-layered beauty of ceramics. Because The target audience for visiting the exhibition is the general public, and our publishing plan is also aimed at the public, so our visual presentation must be easy to understand. The design aesthetics must conform to the tone of the exhibition, which extends from traditional culture to modern fashion and displays Clean beauty.

The transparent poster perfectly demonstrates the sense of penetration, using transparent PET material and a special printing method. Depending on the place where it is posted, this transparent poster can show thousands of faces. The transparent vision echoes the time and space travel of the exhibition works. .The transparent poster is very eye-catching and successfully achieves the effect of visual promotion.

The book contains complete exhibition works and introductions. The characteristics of each work are highlighted in the typesetting and editing. The title words on the cover use raster 3D cards, which present rich spatial layers and visual changes in the flat design. The raster 3D effect is We experimented and adjusted many times, including the planning of the image, the design of the 3D version, the number and thickness of the grooves of the grating material, and finally achieved a satisfactory effect, showing a vague sense of mystery. In addition, the binding of the book is from the East Starting from the traditional style, it combines threaded binding, naked binding, and hardcover. The material of the book cover is PET, which continues the design concept of transparent posters, creating visual interest between virtual and real.

Credits

Graphic Design
Art Cloud Cultural Industry Co., Ltd.
Design Director
Kao Ting-yu
Publisher
New Taipei City Yingge Ceramics Museum
Organizers
New Taipei City Government, Cultural Affairs Department of New Taipei City
Publisher
Hou Yu-ih
Editor in Chief
Chang Chia-yu
Editor
Chang Chi-wen
Executive Editor
Lin Ching-mei
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