Suffolk, VA - Like No Other

We produced, scripted, directed, shot, and edited this new Tourism video campaign for the City of Suffolk that highlights the unique blend of all Virginia has to offer. Strategically developed to entice families and couple travelers to visit Suffolk, our agency scheduled and filmed throughout the city during summer and fall of 2023, providing Suffolk Tourism division with a series of videos and curated catalog of inviting photos for their marketing. The “Like No Other” campaign is developed to establish an impactful market presence and to connect and improve the city’s target audience's perception of the destination. The whole idea about this campaign is to not only highlight all the activities that you can do during your visiting like most other destinations do, but instead, it also highlights the genuinely above and beyond efforts that their tourism workforce does to help enhance their visitor's experience. The city premiered the main brand tourism video at this years’ State of the City event in May, in addition to their annual Travel Guide featuring a selection of photos from the project. To this day, the video campaign has been released across the city’s various social and owned media channels and has significantly improved the city’s organic online presence by 50% and social media reach and engagement by 40%.