MUSE Silver

2024

LG&E PSA Gas Safety Radio Campaign

Entrant

Doe Anderson Advertising

Category

Audio - PSA

Client's Name

Louisville Gas & Electric

Country / Region

United States

LG&E's Gas Safety Campaign utilizes catchy tunes to educate consumers about the critical signs of a gas leak and the necessary actions to take. By harnessing the power of music, the campaign engages listeners and helps them retain important safety information. Through radio and audio platforms, the campaign effectively communicates its message, emphasizing that when it comes to gas safety, knowing the signs of a gas leak can keep you safe.

Credits

Chief Creative Officer
Leyla Touma Daily
Group Creative Director - Art
Brittany Riley
Creative Group Head - Art
Brittany Chapman
Creative Group Head - Copy
Ashleigh Bills
Broadcast Producer
Matt Boyle
Production Company
Black Math
Music
Post 237
VO Radio Talent
The Talent Group
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