Accent on Adventure Application Sample

Sylvamo, a global paper company, was looking for a show-stopping piece to demonstrate the unique capabilities of Accent Opaque, their premium paper line.

With a variety of available text and cover weights, Accent is beloved by designers and printers alike for its high brightness and excellent opacity, which result in impressive on-press performance. To demonstrate these features, we knew we’d want to incorporate multiple weights of Accent as well as unique finishing techniques.

Inspired by vintage AAA TripTiks, Trekk developed Accent on Adventure, a spiral-bound road trip guide featuring embossed maps and custom illustrations. The guide features real turn-by-turn directions for a road trip from Sylvamo’s headquarters in Memphis, TN to the Adirondack State Park, where Accent Opaque is made.

Accent on Adventure is a real road trip guide detailing tourist destinations, must-see locations, fun facts, and car games to be enjoyed along the journey. Most importantly, it provides a creative way for Sylvamo's sales team to demonstrate what is possible with Accent Opaque.