2024

flow

Entrant

Sora Won

Category

Corporate Identity - Brand Identity

Client's Name

Country / Region

United States

This project involves the creation of a comprehensive brand identity for Flow, a wellness brand inspired by the "flow state," where mind, body, and spirit harmonize through the art of yoga. The brand identity uses calming blue tones to reflect the serene and fluid nature of the flow state. The project covers multiple aspects of Flow’s visual and digital presence to ensure a cohesive and impactful brand experience across all touchpoints.