MUSE Gold

2024

305 Worldwide Agency of the Year: The Hat Trick

Entrant Company

305 Worldwide

Category

Best Agency Awards - Innovative Agency of the Year

Client's Name

Country / Region

United States

The Hat Trick, The Hot Streak, The Winning Streak, 3rd Times a Charm…Thank you for naming us Best Small Agency of the Year, 2x in a row. We’re hoping that we’ve proven ourselves for a third:

We kicked off the year in new custom kicks, as Roberto Alcazar, EVP, Managing Partner, gifted the agency sneakers as a celebration of the Agency of the Year wins, 2x in a row. Our vibrant campaign, "This is how we FLow" for Zephyrhills was live in market, and we welcomed Kohl's into the family. In February, "Happy CollectionZ" for GoGo squeeZ hit shelves and screens everywhere, as did our team, named Jurors for Shortys, Hispanic Marketing Council, and ANA In-House. If you're in the market for love, you may have heard our new Helzberg Valentine's Day Audio. First comes love, then comes marriage... then in March, we had an Agency Baby Shower for our own New Mamas to be. We also welcomed many business units of UnitedHealth Care into the family and were named Jurors for 3 more Award Shows: Tellys, NY Festival and Muse. In April, we kicked the Status Quo with Internet Icon & Influencer, Ben Azelart, in our "Got to Go" campaign, and then in May, we won 2 Tellys for the campaign, along with 4 more for our other campaigns. Still no time to sleep, with work for the Sleep Number Event and we flew to our friends in Canada for a dose of creative inspo for Shark. We closed the month at the Sustainable Media Summit for our partners at Horizon Media, talking about Purposeful Partnerships and driving sustainability through Creative. And then we drove right into a big win for the agency: high-profile, Automotive on a regional level, which we can share more about in our next submission. For now, as the Advertising Agency of Horizon Media, the #1 US Agency (Ad Age, Campaign Live), we are perfectly positioned for the industry’s shift towards integrated Creative & Media models. Our partners are seeing the true value of integration, with currently 8 integrated new business pitches in-progress...

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