MUSE Gold

2024

Musical Fantasy

Entrant Company

29156452L

Category

Experiential & Immersive - In-Store Experiences

Client's Name

Montiel Jewelry

Country / Region

Spain

This window display project for Montiel Jewelry (Pamplona, Spain) is part of the “Much to Celebrate” campaign, to commemorate the brand's 60th anniversary. “Musical Fantasy” is a fantastic city that surprises us with a carousel, a ferris wheel and a roller coaster. Through the illuminated windows, we approach some musicians who are rehearsing the concert for the celebration. This project has been made by hand on paper. It is worth highlighting the electronic part. A sensor, which detects the passage of passers-by, activates the movement of the ferris wheel, the carousel and the windmill blades. It is characterized by the multitude of details, such as the musical notes that decorate the doors or the lanterns, the balconies, whose designs remaind various musical instruments.

Credits

Similarte Estudio
Mila García
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