LAIXIAOYU

As an official partner of the Badminton World Federation, LAIMAO introduces the IP character "LAIXIAOYU", which harmoniously combines badminton with the brand essence. Its adorable and lively appearance revives the brand identity with an approachable and youthful sense, which, in turn, builds an intimate tie between the brand and young consumers. Moreover, deploying "LAIXIAOYU" as a branding tool helps the brand enhance its recognition and reinforce its market presence amid a competitive landscape.
The IP character "LAIXIAOYU" exudes a lively and sporting vibe, making it an ideal ambassador for badminton events and a living embodiment of the brand essence. Its head design is inspired by the silhouette of a shuttlecock, with facial contours mirroring the shuttlecock's tip and symbolically representing the cap of a LAIMAO liquor bottle. Combined with its body, the entire character takes on the silhouette of a liquor bottle, vividly echoing the product attributes of LAIMAO. The fluttering feather ribbon at the neck adds a dynamic appeal, conveying LAIMAO's commitment to relentless innovation in the pursuit of excellence. Moreover, "LAIXIAOYU" wears a headband adorned with the LAIMAO logo, while the front of its attire features the brand name in Chinese characters, creating a highly recognizable signature for the brand.
As for its color scheme, the IP character is dominated by Laimao Inheritance Blue, an iconic brand color. It is further complemented by MOUTAI's signature red and blue hues on the wrists. This combination symbolizes the inseparable bond between LAIMAO and MOUTAI while underscoring LAIMAO's unique charm and cultural depth.
Expanding on the original IP character, the design team has created a diverse range of images featuring varied expressions and actions, breathing new life into the character and contributing to a more distinctive brand identity.