MUSE Silver

2024

View in Motion _International Motion Graphic

Entrant Company

Yangshan Shui

Category

Marketing & Promotional - Poster (Series)

Client's Name

CAFA Art Museum

Country / Region

China

The seamless fusion of the digital and paperless eras has shattered the traditional definition of graphic design, transforming it from two-dimensional static communication into a multidimensional, interactive, and dynamic medium. The design exhibition, View in Motion_International Motion Graphics, epitomizes this evolution, a theme that is also reflected in its poster. Through a distinctive visual design, this exhibition poster draws viewers into a world full of surprises and discoveries, where everything is brought to life in motion.
Revolving around the concept of "Shattering Static Views and Exploring the World in Motion", this poster design transforms a simple glass marble into a symbolic "Eye" through which viewers perceive the world differently. More than just as a focal point, this glass marble disrupts traditional perspectives, liberating viewers from static experiences and guiding them into a fantastical world in motion. Here, text elements are on longer static; instead, they appear refracted by the curved surface of the glass marble, creating mesmerizing distortions as if they're rolling and leaping within it. This conjures an illusion of depth and a stereoscopic perspective, immersing viewers in a surreal sensory experience. The black and red Möbius loops whirl rapidly within the glass marble, symbolizing infinite circulation and perpetual exploration. These loops, without beginning or end, echo the essence of motion graphic design, which is ever-evolving and unbound by conventional constraints.
The background text elements are no longer static decorations. Through a meticulous layout and a contrast between bold and blurred forms, these elements present a dynamic interplay across different angles, visual depths, and speeds. Such a fluid and seamless motion creates a cohesive yet multilayered visual system that not only reflects the core theme of motion graphic design but also invites viewers to discover the dynamic world captured within the poster.

Credits

Designer
Yangshan Shui
More Silver Winners
Experiential & Immersive
2024
MUSE Advertising Awards - AN AI SENSORY EXPERIENCE REMINISCENT OF SEXUAL INTIMACY

Entrant Company

Splendid Communications Ltd

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

United Kingdom

Video
2024
MUSE Advertising Awards - Teleflora
Teleflora

Entrant Company

Alkemy X

Category

Video - Consumer Product / Services

Country / Region

United States

Typography
2024
MUSE Advertising Awards - Sorry Mom, I Lied

Entrant Company

Ian Chen

Category

Typography - Book

Country / Region

United States

Marketing & Promotional
2024
MUSE Advertising Awards - O. - WeirdOs Album Art
Speedy Wunderground / O.

Entrant Company

Blackstar Agency

Category

Marketing & Promotional - Cover (DVD / CD / Book)

Country / Region

United Kingdom