Gassier

Nestling at the foot of the Montagne Sainte-Victoire near Aix-en-Provence, Gassier embodies an unspoiled Provence, steeped in an inspiring energy that has motivated those who perpetuate the savoir-faire of artisan winemakers for five (soon 6) generations. This vineyard, certified organic, flourishes in an exceptional terroir. Gassier produces singular, expressive wines in the Côtes de Provence and Côtes de Provence Sainte-Victoire appellations, expressing the optimism of Provence through an artisanal, creative approach.
Gassier has redefined its visual identity and products to support its strong territorial anchorage and its artisanal, creative approach.
This is why the new brand block places the spotlight on the name ‘Gassier’. The Montagne Sainte-Victoire, a powerful symbol of the brand's territorial anchorage, is illustrated in the shape of a line infused with positive energy. The colour chosen for this line is pink, a distinctive, signature colour. And lastly, to emphasise the brand’s artisanal approach and reassure consumers of the wines’ provenance, the words ‘Craft wines from Provence’ have been added to the brand logo.
An own-brand bottle was also developed. A unique design in the world of wine, this hexagonal bottle primarily reflects Gassier’s territorial anchorage. With six sides symbolising six generations of artisan winemakers, the hexagon’s sharp edges and precise angles represent the facets of the majestic Montagne Sainte-Victoire. The hexagon also symbolises quality, expertise and ‘made in France’. Embossed engravings such as ‘GASSIER’ and ‘EST.1892’ add character to the bottle, emphasising not only the heritage of the brand but also the perception of quality craftsmanship. The transparency of the glass showcases the beautiful, delicate pale colour that is essential for a rosé wine.
The redesigned line will be unveiled in over 60 countries in early 2025.