2024
Entrant Company
Category
Client's Name
Country / Region
PepsiCo products are enjoyed by consumers more than one billion times a day in over 200 countries and territories around the world. Although PepsiCo had already received positive consumer feedback on the newly formulated Pepsi® Zero Sugar, it wanted to drive mass awareness and intrigue amongst its consumer base.
PepsiCo partnered with Aki Technologies, the media division of Inmar Intelligence, to create social and digital marketing strategies that ignite conversation about the product while reaching both repeat purchasers and new consumers.
Entrant Company
Dali Design
Category
Website - Branding
Country / Region
China
Entrant Company
Reingold
Category
Video - Cause / Awareness (NEW)
Country / Region
United States
Entrant Company
I Mean It Creative
Category
Corporate Identity - Brand Identity
Country / Region
Turkey
Entrant Company
Good Conduct
Category
Experiential & Immersive - Promotions & Stunts
Country / Region
United States