2024
Zero Never Tasted So Good: PepsiCo and Aki Technologies
Entrant Company
Aki Technologies, the Media Division of Inmar Intelligence
Category
Social Media - Social Media / Other___
Client's Name
PepsiCo
Country / Region
United States
PepsiCo products are enjoyed by consumers more than one billion times a day in over 200 countries and territories around the world. Although PepsiCo had already received positive consumer feedback on the newly formulated Pepsi® Zero Sugar, it wanted to drive mass awareness and intrigue amongst its consumer base.
PepsiCo partnered with Aki Technologies, the media division of Inmar Intelligence, to create social and digital marketing strategies that ignite conversation about the product while reaching both repeat purchasers and new consumers.
Entrant Company
Jingchuang Media Group (Wuhan) Co., Ltd., Wang Xiaoji
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
HC FANFASY
Category
Marketing & Promotional - Character Design
Country / Region
China
Entrant Company
Twelve Legs Marketing
Category
Video - Self-Promotion
Country / Region
United States
Entrant Company
Lobby Films and Advertising
Category
Video - Tourism
Country / Region
Portugal