2024
Zero Never Tasted So Good: PepsiCo and Aki Technologies
Entrant Company
Aki Technologies, the Media Division of Inmar Intelligence
Category
Social Media - Social Media / Other___
Client's Name
PepsiCo
Country / Region
United States
PepsiCo products are enjoyed by consumers more than one billion times a day in over 200 countries and territories around the world. Although PepsiCo had already received positive consumer feedback on the newly formulated Pepsi® Zero Sugar, it wanted to drive mass awareness and intrigue amongst its consumer base.
PepsiCo partnered with Aki Technologies, the media division of Inmar Intelligence, to create social and digital marketing strategies that ignite conversation about the product while reaching both repeat purchasers and new consumers.
Entrant Company
Freelance
Category
Corporate Identity - Corporate Identity Redesign
Country / Region
United States
Entrant Company
Savannah College of Art and Design
Category
Video - Branding
Country / Region
United States
Entrant Company
Amnesty International Italia
Category
Social Media - Human Rights
Country / Region
Italy
Entrant Company
Play Design Lab
Category
Branded Content - Lifestyle
Country / Region
Taiwan