2024

Finance and Development 60th Anniversary Branding

Entrant Company

International Monetary Fund

Category

Video - Branding

Client's Name

IMF

Country / Region

United States

For 60 years, the IMF’s flagship journal has been bringing the latest in economic and financial analysis and insights to a global audience. In a world of dry charts, bandied figures, and bland white papers, Finance & Development (F&D) has long succeeded in standing above the rest in offering a wider audience entrée into the world of finance and economics. To celebrate six decades of leading the conversation, F&D has adopted a branding featuring the covers of every issue going back to 1964. For an accompanying video to announce the anniversary, we imagined the full array of issues celebrating decades of cutting-edge financial discussion.