2023 Taoyuan Traditional Music Festival

"Taoyuan Traditional Music Festival" is a traditional music festival held annually in Taoyuan, Taiwan. It has been held for ten consecutive years as of 2023 and has become a professional music exchange platform. Performers include Taiwanese, Southeast Asian and many international musicians. In addition to traditional Chinese musical instruments, the performance also incorporates performance elements such as modern pop music and stage plays. The theme of "2023 Taoyuan Traditional Music Festival" is "Colorful", which symbolizes the colorful and rich performance content. In particular, it combines Chinese music with Western music elements.

We were commissioned by Taoyuan Chinese Orchestra to implement the overall promotional design project for the 2023 Taoyuan Traditional Music Festival, including the design and production of posters, program notes, invitation cards, performance backboards, etc. We selected the poster designs to participate in this competition. The core visual creativity is:
1. Express "realism":
Use hand-drawn acrylic flow animation to replace computer graphics. Hand-drawing has uncertainty and more development possibilities. This method is very suitable for expressing the sense of presence of musicians playing. It can specifically show the flow of music in time and space. Different from Listening to CDs at home makes live music more realistic and shocking.
2. Interpret the "characteristics of Chinese music" and the "combination of Chinese and Western music":
An abstract painting is used to express the body posture when playing traditional Chinese musical instruments, including the four most representative instruments: playing woodwinds, plucked strings, bowed strings and percussion. The corresponding musical instruments include suona, huqin, guzheng, and dulcimer. The dynamics of the musicians during the performance can clearly show the theme of the "concert." The form of abstract painting also hints at the characteristics of "Chinese music fused with Western music elements". In addition, moderate abstraction can create more room for imagination, which is in line with the lyrical and ethereal characteristics of Chinese music.
3. "Colorful" vision:
The use of pigments with high chroma, high saturation and bright hues creates a "colorful" vision, which has the congratulatory significance of celebrating the tenth consecutive year of the "Taoyuan Traditional Music Festival".