MUSE Gold

2024

Sage Integrative Health

Entrant Company

By Hart

Category

Corporate Identity - Logos

Client's Name

Sage Integrative Health

Country / Region

United States

Sage Integrative Health is a haven for people to dig, discover, and reveal. This community-oriented mental health and wellness practice is built on clinically proven therapies—both traditional and emerging, Western and Eastern, innovative and of the Earth—multiple therapies working in concert, all in service of each client’s safety, comfort, and well-being.

“Like our namesake herb, we aspire to bloom—in sunlight or in shade—while staying grounded and then, just by existing, enrich the soil around us so more growth can sprout.”

The new Sage logo—created by story + design studio By Hart as part of a larger rebrand effort—links each letter together with intention. These connected characters, smooth curves, and organic lines celebrate the power of interconnectedness, the winding journey of growth and healing, as well as the perfectly imperfect nature of wholeness.

The ends of the ‘s’ and ‘e’ in ‘Sage’ evoke a budding leaf, symbolic of new growth. The organic, ancient-inspired curvature of the ‘Sage’ mark is paired with a sans serif “Integrative Health,” reflecting the balance of old and new.

Credits

Executive Creative Director
Sarah Hartley
Art Director
Kristin Ingram
Principal Logo Designer
Erin Smith
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