2024
CTRL PB Pieces Protein Cookies -
Entrant
Post No Joes Productions
Category
Video - Comedy
Client's Name
CTRL
Country / Region
Canada
About The Entry
Post No Joes was tasked with producing a small ad campaign to achieve multiple goals for functional foods brand, CTRL. The aim was to announce a new product, their Peanut Butter Pieces Protein Cookie, while also establishing the brand's voice and identity for purposes of brand awareness, as well as drive sales of their product in GNC stores across North America. The result was 3 comedic ad spots in a variety of lengths that propelled the brand's video creative to new heights and proved that the growing company could swing with the big brands on the video advertising front.
Credits
Entrant
WarmCornerDesign
Category
Typography - Packaging / Product
Country / Region
Taiwan
Entrant
Motion Projects
Category
Branded Content - Cause / Awareness (NEW)
Country / Region
United States
Entrant
THG Creative
Category
Experiential & Immersive - Live Experiences
Country / Region
United States
Entrant
Producer
Category
Video - Music Video
Country / Region
United States