MUSE Gold

2024

CTRL PB Pieces Protein Cookies -

Entrant Company

Post No Joes Productions

Category

Video - Comedy

Client's Name

CTRL

Country / Region

Canada

Post No Joes was tasked with producing a small ad campaign to achieve multiple goals for functional foods brand, CTRL. The aim was to announce a new product, their Peanut Butter Pieces Protein Cookie, while also establishing the brand's voice and identity for purposes of brand awareness, as well as drive sales of their product in GNC stores across North America. The result was 3 comedic ad spots in a variety of lengths that propelled the brand's video creative to new heights and proved that the growing company could swing with the big brands on the video advertising front.

Credits

Writer
Kevin Burke
Director
Kevin Burke
Producer
Kevin Burke
Cinematographer
Danik Gollain-Bartolini
VFX
Jacob Dalton
Post-Color / Post-Moderne
Julien Alix
Sound Recordist
Joel Pucci
1st AC
Sahel Kiraly
Key Grip
Joseph LaPlante
Swing
Lucas Wakman
Editor
Kevin Burke
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