MUSE Silver

2024

The Heterogeneous Domain Beyond Dreams

Entrant Company

Luxun Academy of Fine Arts

Category

Integrated Marketing - Event Marketing

Client's Name

Country / Region

China

Named as the opening exhibition, this exhibition first revolves around the thinking about self-survival space triggered by the epidemic. From the opening to the closure in the epidemic era to the return from private to public in the post-epidemic era, the spread of space not only represents the physical distance from the outside world, but also triggers heterogeneous thinking in the psychological space. Inspired by the French philosopher Foucault's concept of "heterotopia", the exhibition is titled "The Heterogeneous Domain Beyond Dreams", which reproduces all kinds of real and abnormal heterogeneous spaces in life through digital media.
This exhibition is divided into 3 units: "Limited Space", "Microscopic Eye" and "Pause Place", with a total of 26 groups of digital video works on display. They ignore the prefabricated real living structure, use digital technology to process images, and realize the imaginary world in multiple ways. While keeping a gap distance from reality, they make the invisible things visible, eliminate the binary opposition between abnormality and normality, and redefine our living space.
The Liminal Space(Unit 1): In this digital-reality interface, a liminal space exists, shaped by personal perspectives and interpretations. Its ambiguity can induce disconnection and unease, fostering a fluid state of being and sparking imagination. Artists engaging with digital media question our reality's essence amidst technological proliferation.
The Micro Sight(Unit 2): Amid societal narratives, especially during the pandemic, individuals found themselves in micro-heterogeneous spaces—observers yet separate. Artists, through their "micro sight," explore and reconstruct personal experiences and relationships with the world.
The Temporary-stay Site(Unit 3): Pandemic-induced restrictions led to introspective periods for artists, who created temporary spaces for reflection and self-examination. These sites offer respite and encourage contemplation of identity and existence.

Credits

Naibin Hu
Chao Feng
More Silver Winners
CSR
2024
MUSE Advertising Awards - KoçSistem Green Intelligence Sustainability Program

Entrant Company

KoçSistem Bilgi ve IletiSim Hizmetleri A.S

Category

Corporate Social Responsibility - Pro Bono (Free)

Country / Region

Turkey

Mobile App
2024
MUSE Advertising Awards - Breez
Sijia Li and Augustina (Ao) Liu

Entrant Company

Sijia Li and Augustina (Ao) Liu

Category

Mobile App - Travel

Country / Region

United States

Branded Content
2024
MUSE Advertising Awards - Open Enrollment Campaign

Entrant Company

Alliant NorCal Communications

Category

Branded Content - Corporate Communications

Country / Region

United States

Advertising
2024
MUSE Advertising Awards - Driving Growth Through Digital Strategies

Entrant Company

The Anything Group

Category

Advertising - Advertising Campaign

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy