2024
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FIRE, the Foundation for Individual Rights in Education, launched a national campaign to defend free speech and fight against cancel culture. In order to not take sides in such a cultural phenomenon, we developed an approach that both sides could agree on. It was that cancel culture can cancel culture itself, undoing works that have influenced so many over the years. Our objective was to point out the fact that if cancel culture continues, you never know what piece of culture will be next. In a series of arresting ads that strike at the essence of preserving and protecting the right to freedom. non-profit and non-partisan Foundation for Individual Rights in Education, FIRE, launched its first national ad campaign aimed at appealing to Americans across the full political spectrum. Breaking in the New York Times Magazine, the initial ad invokes Martin Luther King Jr.’s “I Have a Dream” speech to depict what would be lost if the right to free speech is silenced. The ad coincides with the following day’s national holiday honoring the civil rights leader. Subsequent addressed the phenomenon of “cancel culture” and noteworthy legal and advocacy cases undertaken by FIRE to protect free speech rights
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Xi 'an Sanyou good product culture communication Co., LTD
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Corporate Identity - Corporate Identity / Other___
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China
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Ajans Digital
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Branded Content - Healthcare & Pharma
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Turkey
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Company
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Typography - Packaging / Product
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China
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The N2 Company
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Advertising - Magazine Ad (Single)
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United States