MUSE Gold

2024

SERES AI OS HIM

Entrant Company

Chongqing SERES New Energy Automobile Design Institute Co.,Ltd

Category

Experiential & Immersive - Experiential & Immersive / Other___

Client's Name

Country / Region

China

SAI OS is an industry-leading in-vehicle HMI system that utilizes vivid 3D visual effects to provide users with an unprecedented immersive experience. The independent IP design presents a personalized and unique style. SAI OS adopts a non-button design and achieves more convenient and intelligent human-computer interaction through advanced intelligent voice interaction systems and image recognition technology. The system combines the design concept of the Silk Road to create a unique and charming interface, setting a new milestone for intelligent human-computer interaction, and providing users with a comfortable, safe, and relaxed ultimate driving experience.SAI OS is equipped with a voice-centric intelligent interaction system. On one hand, it combines precise recognition of facial expressions and lip movements to enable more personalized and emotionally engaging natural interactions. On the other hand, it deeply integrates the atomic capabilities of the vehicle's software and hardware, integrating user behavior, body posture, the status of various vehicle components, and surrounding environmental information to assess user intentions and contextual cues. Throughout the journey, it provides a multi-dimensional safety reminder primarily through voice, supplemented by screens and sound effects, ensuring the overall safety of the vehicle and the well-being of the driver and passengers. SAI OS adopts industry-leading image recognition technology. Built-in HD cameras ensure it can accurately identify and judge whether the user is drowsy driving according to the driver's facial expression, such as blinking frequency, squinting time, and yawning, so as to remind or even sound the alarm in time, eliminating any safety hazards. Besides, it can also use the baby observation mirror to confirm the situation of the baby in the car, avoiding the driver turning back frequently to reduce the possibility of accidents, improving the safety of the whole driving process. The independently developed IP, "Xiao Sai," has gone through multiple production stages and transformed into the emotionalized intelligent voice image of SERES.

Credits

Xu Lin
Tang Ruyi
Bao Nan
Yu Hongchao
Li Hang
Yang Ming
Yao Zhiling
Wang Haijiang
Feng Bingqian
Yang Xinghuo
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