MUSE Gold

2024

The Invisible Machine

Entrant Company

ICON FIRECREST

Category

Video - Self-Promotion

Client's Name

Country / Region

Ireland

FIRECREST has supported clinical studies across a wide range of therapeutic areas by creating powerful, engaging, and captivating 3D video animations. Partnered with FIRECREST, clinical site staff and patients are able to visualize how the treatment or therapy under investigation can interact with the human body at a molecular level that can lead to larger therapeutic effects. By harnessing the power of 3D animation, FIRECREST has developed optimized graphics that efficiently convey complex mechanisms of disease and therapeutic strategies developed for these disease states. FIRECREST is dedicated to ensuring clinical site staff and patients receive the best experience when interacting with and understanding intricate scientific details.
Beginning at the most basic unit of life; the cell, FIRECREST takes you on a journey; starting with delving into the tiny intricate details of the cell itself, we are allowed to investigate so many complicated elements of the human body. The heart that ensures life with every pump; convoluted immune cells constantly on the lookout for harmful invaders, impressive antibodies fighting devasting diseases, and even bacteria that can either be friend or foe. By breaking down the specific components of the eye, we can observe how disease can damage these delicate features, and indeed how possible treatments could assist. Furthermore, graphically illustrating enzymes that play critical roles in so many processes in the human body and understanding how they work allows the end-user to really understand the disease complexities. Life-altering and destructive cancer cells can spread rapidly throughout the human body and metastasize to other regions, and these too call for more therapies. Understanding such complex mechanisms is integral to the end-user experience. FIRECREST have created and developed an impressively stimulating yet beautifully informative showreel that is just a snapshot of FIRECREST capabilities. Empowered by healthcare intelligence, FIRECREST are leading the way in clinical research.

Credits

Pharmacologist
Helena Frain
3D Video & Graphic Manager
Gerard O'Dwyer
Functional Specialist
Tomas O'Sullivan
Senior Manager
Emma Tull
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