MUSE Platinum

2024

Open a goal scream

Entrant Company

Grupo LVT

Category

Advertising - Print Advertising (Campaign)

Client's Name

Coca Cola / Arca Continental

Country / Region

Mexico

“Open a goal scream” was the guiding concept of Coca-Cola’s global campaign for the 2022 World Cup in Qatar. A campaign in which ARCA Continental and we, at Grupo LVT, joined forces to generate ideas and create graphics and activations that supported and reinforced the concept in different media, cities and venues; resulting in these pieces.

Credits

Creative Director
Leonardo Aviña Espinosa
Art Director
Lilia Martinez Martinez
Head of Copy
Juan Charles Cavazos
Illustrator
Kaled Sanchez Ramos
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