2024
Open a goal scream
Entrant
Grupo LVT
Category
Advertising - Print Advertising (Campaign)
Client's Name
Coca Cola / Arca Continental
Country / Region
Mexico
“Open a goal scream” was the guiding concept of Coca-Cola’s global campaign for the 2022 World Cup in Qatar. A campaign in which ARCA Continental and we, at Grupo LVT, joined forces to generate ideas and create graphics and activations that supported and reinforced the concept in different media, cities and venues; resulting in these pieces.
Credits
Entrant
Yixuan Cai
Category
Video - Motion Graphics
Country / Region
United States
Entrant
NBCUniversal
Category
Event - Live Show
Country / Region
United States
Entrant
PA Consulting
Category
Branded Content - Branded Content / Other___
Country / Region
United Kingdom
Entrant
NBCUniversal
Category
Event - Entertainment Event (NEW)
Country / Region
United States