MUSE Gold

2024

Saratoga: Pursuing The Art of Water

Entrant Company

BlueTriton Brands

Category

Strategic Program - Brand Strategy Campaign

Client's Name

Saratoga Spring Water

Country / Region

United States

When you drink water, you’re drinking the same water the dinosaurs drank. It’s not something that really changes. But what can be transformed is how we think about it. Because at Saratoga, we know water is not just a bare necessity. It's something that can be crafted, cared for and truly savored. And sharing our point of view with the world required a completely new way to showcase our product and our brand, associating it with bold, elevated choices in personal style, fine dining, entertainment, and more. Our vision was to reinvent how people experienced an everyday product by making it truly exquisite. And people lapped it up.

Credits

Creative Director, The Lab @ BlueTriton Brands
Christi Lazar
Sr. Brand Manager, Saratoga
Brittany Aitken
VP Brands, BlueTriton Brands
Laetitia Allexant-DelRossi
CMO, BlueTriton Brands
Kheri Tillman
Associate Brand Manager, Saratoga
Hannah Simmons
Brand Manager, BlueTriton Brands
Clark Woodman
Associate Director Strategy & Activation, The Lab @ BlueTriton Brands
Michelle Burgstiner
Sr. Content Creator, The Lab @ BlueTriton Brands
Al Garcia
Photographer, The Lab @ BlueTriton Brands
Dan Stoddard
Videographer, The Lab @ BlueTriton Brands
Michael Wong
Media Manager, The Lab @ BlueTriton Brands
Emily Ryan
Website Manager, The Lab @ BlueTriton Brands
Ornette Coleman
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