2024
Saratoga: Pursuing The Art of Water
Entrant Company
BlueTriton Brands
Category
Strategic Program - Brand Strategy Campaign
Client's Name
Saratoga Spring Water
Country / Region
United States
When you drink water, you’re drinking the same water the dinosaurs drank. It’s not something that really changes. But what can be transformed is how we think about it. Because at Saratoga, we know water is not just a bare necessity. It's something that can be crafted, cared for and truly savored. And sharing our point of view with the world required a completely new way to showcase our product and our brand, associating it with bold, elevated choices in personal style, fine dining, entertainment, and more. Our vision was to reinvent how people experienced an everyday product by making it truly exquisite. And people lapped it up.
Credits
Entrant Company
Illum Cube Design Studio, San Francisco
Category
Mobile App - Shopping
Country / Region
United States
Entrant Company
Chunfeng Yang
Category
Website - Best User Experience
Country / Region
United States
Entrant Company
Blue Telescope
Category
Website - E-Learning
Country / Region
United States
Entrant Company
Digital Kitchen
Category
Experiential & Immersive - Business to Consumer (NEW)
Country / Region
United States