2024
Saratoga: Pursuing The Art of Water
Entrant Company
BlueTriton Brands
Category
Strategic Program - Brand Strategy Campaign
Client's Name
Saratoga Spring Water
Country / Region
United States
When you drink water, you’re drinking the same water the dinosaurs drank. It’s not something that really changes. But what can be transformed is how we think about it. Because at Saratoga, we know water is not just a bare necessity. It's something that can be crafted, cared for and truly savored. And sharing our point of view with the world required a completely new way to showcase our product and our brand, associating it with bold, elevated choices in personal style, fine dining, entertainment, and more. Our vision was to reinvent how people experienced an everyday product by making it truly exquisite. And people lapped it up.
Credits
Entrant Company
Yiwen Zhang
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
United States
Entrant Company
Tatu Creative Studios
Category
Experiential & Immersive - Brand Engagement Event
Country / Region
Turkey
Entrant Company
LightUp Life Co., Ltd.
Category
Event - Cultural Event
Country / Region
Taiwan
Entrant Company
mediaman GmbH
Category
Best Agency Awards - B2B Agency of the Year
Country / Region
Germany