Toyota Mirai WebGL Interactive Experience

Groove Jones worked with our long-time client, Toyota Motor North America (TMNA), to create a stunning WebGL immersive experience that allows customers to explore and view the new Mirai fuel cell electric vehicle (FCEV). What makes FCEVs unique is that they use hydrogen to produce electricity via a fuel cell to power the vehicle.

The initiative highlights the car’s sophisticated design and features, providing an interactive platform for potential customers to delve into the Mirai’s world in a novel and educational manner.
The project’s primary focus was creating a user-friendly WebGL site designed to let users interactively explore the exterior and interior of the Toyota Mirai in detail. Groove Jones developed detailed 3D models of both the XLE and Limited editions, focusing on delivering high-quality visuals and interactive elements to draw users into the Mirai experience.
The site is both desktop and mobile-friendly.