ReBrand Iparana Ecoresort

The Sesc Iparana Ecoresort, (SESC - Social Service of Commerce is a private organization supported by entrepreneurs in businesses, tourism and services) a distinguished eco-friendly hotel located on the stunning coast of Ceará, with over 30 hectares of native florest, boasts a rich history spanning nearly 70 years. Recently, the brand underwent a significant redesign to better reflect its evolution and contemporary offerings while preserving its historical roots.
The impetus for the rebranding was to modernize the hotel’s identity, transitioning from the term “eco-friendly hotel” to “ecoresort.” This change was essential in aligning the brand with current market trends and expectations. The previous visual identity failed to capture the essence of the hotel’s growth and its commitment to sustainability. Thus, the challenge was not only to refresh the brand but also to create a more inclusive image that appeals to a broader demographic.
A central theme of the rebranding is encapsulated in the concept “Between Heaven and Earth.” This symbolizes the harmonious relationship between the hotel’s serene environment and the rich biodiversity surrounding it. By establishing this theme, the new identity embodies the convergence of the past and present, paving the way for a promising future.
The redesign includes a vibrant color palette featuring more intense shades of green, representing the lush nature that envelopes the resort. Two new colors were introduced: SESC Blue, reflecting the skies, and SESC Yellow, which captures the warmth of the Iparana sun. This revitalized palette not only signifies energy and liveliness but also strengthens the brand’s connection to its roots.
In addition to the visual elements, the rebranding was executed with a grid design that provides balance, consistency, and adaptability. This approach enhances brand recognition and conveys professionalism, sophistication, and quality.
Overall, the rebranding of Sesc Iparana Ecoresort has positioned it as a sustainable and welcoming destination, celebrating its rich heritage while inviting a diverse audience to experience its natural beauty and hospitality. This strategic evolution reflects a commitment to excellence, ensuring the resort remains a premier choice for eco-conscious travelers.