MUSE Gold

2024

Larger than Life

Entrant Company

REBL House by NP Digital

Category

Branded Content - Retail

Client's Name

Browns Shoes

Country / Region

Canada

Larger Than Life is a groundbreaking campaign that seamlessly blends fashion, fantasy, and cutting-edge technology, inviting viewers and in-store customers on thrilling, modern adventure.

Set against the backdrop of a futuristic, Tokyo-inspired city, the story follows two fashion heroes on a mission to save their world from a shoeless villain. The narrative reaches its climax when the heroes realize that the key to their victory lies in gifting the villain his own pair of shoes, restoring him back to his true self and highlighting the transformative power of fashion.

The campaign’s cyberpunk-inspired visual aesthetic leverages advanced VFX, AI aesthetic as well as high-fashion costumes and special FX makeup to create captivating visuals. To complement the digital experience, in-store displays will bring the commercial to life, offering an immersive and engaging way for customers to interact with the campaign.

Larger Than Life is more than a campaign; it’s a captivating fusion of storytelling and innovation that showcases the magic of transformation and self-discovery through fashion.

Credits

Client
Browns Shoes Inc
Director
Alexandra Toulch
Director of Photography
Thomas McNamara
Assistant Director
Amanda Alessi
Executive Producer
Ronni Seller
Executive Producer
Andrea Van Toch
Creative Agency
REBL House by NP Digital
Production
REBL House by NP Digital
Production Coordinator & Talent Manager
Arnold Fournier
Production Coordinator
Jeremy Gribbin
1st AC
Zion Lipstein Saffer
2nd AC
Stéphanie Lupien
DIT / Utility
Jeremy Bobrow
BTS Videographer
Matthieu-Olivier Bessonet
Gaffer
Jaden Scholes
Best Boy Electric
Dom Leonard
Electro
Saad Abas
Key Grip
Vincent Lavoie
Best Boy
Raphaël Cauchy
Grip
Rachel Accolas
Lead Prop Stylist
Amèlie Ducharme
Art Assistant
Louis-Simon Carli
Art Assistant
Gabriel Dupras
Makeup Artist
Angela Lee
Makeup Artist Assistant
Sangeeta Bella
Hair Stylist
Duyen Huynh
Wardrobe Stylist
Veronika Lipatova
Wardrobe Stylist Assistant
Biba Esaad
Production Assistant
Jennifer Lagrandie
Head of Post-Production & Editor
Amanda Alessi
Editor & Colorist
Thomas McNamara
Lead Motion & Graphic Designer
Daniel Munoz
VFX Partner
Mathematic Studio
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