Summer Night Encounter Festival

夜傳藝
There is a story in Taiwanese legends that tells the story of cherishing each other, that is, the Cowherd and the Weaver Girl were forced to separate from each other because of the Milky Way. However, with the help of the magpies, they used their bodies to become a bridge for the Cowherd and the Weaver Girl to cross—the story of meeting each other on Chinese Valentine's Day.
We are a supermarket group with a cultural foundation that aims to promote Taiwanese traditional culture and integrate tradition into contemporary life innovatively. Chinese Valentine's Day is an indispensable festival in Taiwanese culture. It represents encounters and cherishing the people around you. This festival has a good meaning, and we want to convey this happiness to more people. So after a year of planning, we created a Chinese Valentine's Day and Light Art Festival event to combine traditional culture with modern life.
Due to the fast pace of modern people, their attention has been occupied by too much information. The most basic relationship between people has been gradually ignored. Relationships have steadily become weaker, and there are fewer and fewer real and simple relationships.
So we organized an event to meet and cherish each other so that everyone can build a deeper relationship with the people around us in the park we operate. Therefore, we took inspiration from the traditional “Chinese Valentine’s Day” and “Along the River During the Qingming Festival", and created a series of activities in the park Create many activities, such as allowing people to seek love from the gods, throw their sorrows into the river, dance, watch performances, go to the market, etc., create a night version of the “Along the River During the Qingming Festival” Scene, so that everyone can celebrate the Chinese Valentine's Day Be able to cherish the people around you.