2024

The Dirty Bird USA

Entrant Company

Mnemonic Agency

Category

Video - Products

Client's Name

The Dirty Bird

Country / Region

United States

Our goal was to present a Septic Tank solutions in an inviting way. “Unsightly Malodorous” is issue for many homeowners but can be a sense shame. We focused on presenting the product in an informative yet light-hearted way while demonstrating a great solution! Demographics of 30–40-year-old homeowners, invoking the feeling of a fun life, cleverness and pride. The definition of “Malodorous” creates curiosity making the company & products memorable.