SaboresTV by Topo Chico

Our goal was clear: embrace and embody ‘sabor’ - which is real flavor - in everything we do.
“Flavored” is no substitute for the flavor you find in culture. When people think of “flavored water,” they think of a healthy alternative that’s close enough to the flavor they really want. They think they have to settle for a “substitute” to get something good. Topo Chico Sabores, on the other hand, has a great taste. Building on Topo Chico’s brand of celebrating authenticity and discovery, Sabores celebrated those who brought flavor in their own unique ways, both culturally and creatively.

Enter Sabores TV, a social-first internet show brimming that’s just as flavorful as Sabores itself. This episodic series is filled with vibrant personalities, taste tests, interviews, and live performances.

Host Rob Anderson brings the excitement with guests like chef Dayana Joseph, who whipped up Grilled Lobster with Scotch Bonnet Sauce, and musician Parris Fleming, who treated us to live performance of "STARZ" from his upcoming EP. With dynamic updates from weatherman Phoenix Storms, and our own version of a QVC segment with Ms. Sheryl, Sabores TV serves up a blend of culinary adventure and entertainment in every episode, driving home how Sabores brings the flavor.

To spread sabor even further, we teamed up with Complex to create a digital hub and took our campaign to the streets with live-moving TV billboards, offering free samples and a taste of the Sabores TV experience.


The result? Sabores TV left viewers craving entertaining, flavor-filled content – and, more importantly, put Sabores on the map rightfully where it belongs.