Teleflora

Alkemy X was tasked with capturing real reactions and expressions of happiness for flower delivery brand, Teleflora. In San Diego, we spent a week filming unsuspecting recipients receiving flowers from their loved ones, who had previously been interviewed separately by our director Joeri Holshemier. In these interviews, we learned of the love and special relationship each sender had with their flower recipient. The reactions featured in this spot were captured in true hidden camera fashion. Our production team devised a few different ways to film the deliveries discreetly to capture the most authentic reaction without the pressure of the camera. As a result, we watched as each delivery brought smiles, hugs, and tears, as well as great interviews that showcased some touching stories. In the editing process, we created a minute-long piece that told one poignant story of a teacher and her students, along with various shorter versions that featured the other moments of smiles that were brought by a delivery from Teleflora.