This is Precision AI: Launch Campaign

This campaign was designed to launch Palo Alto Networks’ revolutionary new product: Precision AI™ - specifically designed to help overworked cybersecurity teams combat the relentless onslaught of AI-driven cyberattacks.

Our campaign aimed to emphasize Precision AI's unique advantage: unparalleled data quality. Precision AI has been trained on 7.6 petabytes of high quality cybersecurity data. It has over 1,000 machine learning models running 24/7 to ensure it stays ahead of AI-wielding hackers.

Our creative strategy: Only Precision AI™ is grounded in high-quality data, not Sci-Fi fantasies.

We brought this idea to life by crafting four video stories, which are set in a fantastical world. They follow our protagonist and narrator, “J”, as he uses Precision AI to battle – and beat! – dangerous cybercriminals. These memorable, metaphorical video stories successfully showcase the effect Precision AI can have on companies facing AI-wielding hackers.

Campaign results included significant increases in video views, social engagement, click-through rates, and overall site traffic, demonstrating a strong impact on brand awareness and engagement.