Reddit Recommends Experiences

For their return to Cannes Lions 2023 (after a headline grabbing first showing in 2022) Reddit For Business wanted to show up in a decisive way that educated Cannes Lions attendees about the culture of mutual trust and recommendations on Reddit and its untapped potential for advertisers.
So, we brought Reddit Recommends to life.
Reddit is where the world finds answers to everything from “what car should I buy” to “why do my orchids keep dying?” We brought the Reddit-owned feeling of revelation to life with an activation that showed marketers the undeniable value of Reddit to help users break through the noise of ads and influencers and find a community of distributed trust ready to help the best answers rise to the top.