2024

IMF and World Bank Spring Meetings 2024 Branding

Entrant Company

International Monetary Fund

Category

Event - Conference / Convention

Client's Name

IMF

Country / Region

United States

The IMF and World Bank Spring Meetings are an annual convention of economic officials from our 190 member countries. To ensure the dozens of daily events around the Meetings are distinct from hundreds of other events, Creative Services has created a brand identity that encapsulates the multinational spirit of the Meetings. From our signature roundel (or “donut”) that brings the flags of every member nation together in a single emblem, to the color-coded graphical elements that signify topics of each event for participants to know at-a-glance which talks, seminars, and presentations are of the greatest interest to them, our Spring Meetings branding strategy is sharp, functional, and vibrant.